What is Custom Build?

With custom build, you purchase a plot with planning permission already secured, then work with our trusted contractors, architects and suppliers to shape your new home around your lifestyle. You have freedom over internal layout, materials, and finishes — while we and our partners handle the build, keep costs transparent, and support you from start to finish.

Self-build gives you full control — you can take a pre-designed home and build it your own way, with your own team. The choice is yours.

Who is it for? Everyone.


Whether you’re a growing family, a downsizer, or simply someone who’s dreamed of designing their own space, custom and self-build gives you the chance to create something truly personal. This isn’t just for serial renovators or Grand Designs obsessives — this is a modern, accessible path to building the home you really want.

Why Choose Custom or Self Build?

✔ Design around your life — not the other way round
✔ Freedom of layout, style and finish
✔ Excitement of building a home that’s truly yours
✔ Potential stamp duty and VAT savings
✔ Built-in equity — in most cases, your finished home is worth more than it cost to build


What Support Do You Get?

Custom Build Route

Fixed price contract — no hidden extras

In-house architects to tweak and tailor your design

Access to trusted suppliers for kitchens, bathrooms and flooring

A contractor that knows the process inside out

Full project management — so you focus on the fun parts

We manage the process. You make the decisions. No stress, no delays, no spiralling costs.

Self Build Route

Start with one of our pre-approved house designs

Use your own architect and contractors

Manage your own programme and costs

More freedom, less support — ideal for experienced or independent builders

The Financial Advantage

Building your own home can be more cost-effective than you think.

Pay stamp duty on the land only, not the finished house

Reclaim or pay no VAT on construction costs

Typically, the finished value of your home exceeds what it cost to build — giving you instant equity

More space, better design, higher quality — for less than the cost of buying new

Custom Build Process

As easy as 1..2..3

We’re here to simplify the journey. Our process includes:

  1. Choosing your plot

  2. Confirming your build route

  3. Designing your home with our team or your own

  4. Starting construction

  5. Moving in to your dream home

Whether you choose custom or self build, we’ll make sure the process is as clear, supported, and exciting as possible.